Works by G. M. Zinkhan

( view other items matching `G. M. Zinkhan`, view all matches )
5 found
Order:
  1. An advertising test of the work ethic in the UK and the US.R. Tansey, M. R. Hyman, G. M. Zinkhan & J. Chowdhury - 1997 - Journal of International Consumer Marketing 9 (3):57--77.
     
    Export citation  
     
    Bookmark  
  2. A piecewise-regression test of Riesman's theory of social character.R. Tansey, M. R. Hyman, G. M. Zinkhan & J. Diaz - 1992 - Journal of Current Issues and Research in Advertising 14:76--95.
    No categories
     
    Export citation  
     
    Bookmark  
  3. Cultural themes in Brazilian and US auto ads: a cross-cultural comparison.R. Tansey, M. R. Hyman & G. M. Zinkhan - forthcoming - Journal of Advertising:30--39.
     
    Export citation  
     
    Bookmark  
  4. On defining and measuring store image.L. Villanova, G. M. Zinkhan & M. R. Hyman - 1990 - Developments in Marketing Science 13:346--350.
    No categories
     
    Export citation  
     
    Bookmark  
  5. A Guide for Evaluating and Selecting the Most Descriptive Discriminant Variables in Business and Economics Research.G. M. Zinkhan & M. R. Hyman - 1986 - Ama Conference Proceedings 1.
     
    Export citation  
     
    Bookmark